Monday, July 6, 2015

Justin Bieber Wins Shark Week


Every shark conservationist, scientist, and enthusiast has been dreaming of Shark Week for weeks. We've spent hours planning our social media outreach strategy in the hopes that our work will be noticed during this week of hyperfocused attention on sharks.

And Justin Bieber just beat all of us by tweeting about Shark Week to some dude. As of this writing it has been retweeted 27 thousand times and favorited 34 thousand times. That's more than all our efforts combined. Damn you, Justin Bieber, damn you.

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